Third party advertising must be done independently of candidates, who are not able to direct a third party advertiser. If a candidate wishes to purchase or direct their own election campaign advertising, they must follow rules under the Municipal Elections Act, 1996 and identify themselves on their advertisements.
Third Party Advertisers
A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate or a yes/no question.
If a person, corporation or trade union intends to spend money between May 1 and October 26, 2026 (Election Day) on advertisements or other materials that support, promote or oppose a candidate in the municipal election they are conducting third party advertising and must register with the Clerk.
Note: A third party advertiser's registration must be certified by the Clerk before they can accept any contributions or spend any money on advertising.
The first day to file a Notice of Registration is May 1, 2026, at 8:30 AM and the last day is October 23, at 4:30 PM.
Candidate Involvement in Third Party Advertising
Can a third party accept contributions?
- An individual, corporation, or trade union must be a registered third party in order to accept contributions in relation to third party advertisements. A contribution may only be made to a registered third party during the campaign period for the municipal election.
- A contributor can only be an individual who is normally resident in Ontario, a Corporation that carries on business in Ontario, or a trade union that holds bargaining rights for employees in Ontario.
- The maximum amount a contributor shall make to a registered third party is $1,200 and cannot exceed a total of $5,000 to two or more registered third parties in Leamington during the municipal election in relation to third party advertisements.
Filing as the official representative of a corporation or trade union registrant
- Completed Notice of Registration form
- A board resolution from the corporation or trade union authorizing you to act on behalf of the corporation or trade union
- Acceptable identification with your name and signature
How to register as an Agent on behalf of an Individual Registrant
- Completed Notice of Registration form
- A copy of the individual registrant’s acceptable identification
- Acceptable identification showing your name and signature
How to register as an Individual Third Party Advertiser
Filing as an individual registrant:
- Completed Notice of Registration form
- Acceptable identification showing your name, address with your Ontario residence and signature
What is not Third Party Advertising?
- advertisements by or under the direction of a candidate,
- issues-based advertising during the election period,
- advertising that does not cost money to post or broadcast, such as comments made on social media,
- messages distributed by:
- an individual to their employees,
- a corporation to its shareholders, directors, members,
- a trade union to its members or employees.
Where can I get more information on election campaign finance rules?
- To get more information on election campaign finance rules, view the 2026 Third Party Advertisers Guide.
- To get more information on election rules in general, view the Municipal Elections 2026 Rules Guide.
Who is eligible to register as a Third Party Advertiser?
- An individual who is normally resident in Ontario
- A corporation that carries on business in Ontario
- A trade union that holds bargaining rights for employees in Ontario
Who is not eligible to register as a Third Party Advertiser?
- A candidate who has filed a nomination to run in the 2026 municipal election
- A federal political party registered under the Canada Elections Act or any federal constituency association or registered candidate at a federal election endorsed by that party
- A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
- The Crown in right of Canada or Ontario, a municipality or local board
- A group, association or business that is not a corporation
- A registered third party advertiser who failed to file the necessary financial
statement or exceeded any of the spending limits in the last municipal election or
by-election
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